Ivy Tech Day is the Ivy Tech Foundation's annual day of giving. In 2023, it's inaugural year, I had the privilege to create almost all the graphic design assets to promote the day. This included the Ivy Tech Day wordmark, a social media ambassador toolkit booklet, social media graphics, stickers, pins, digital ads, posters, and flyers.
The second year, we reimagined many of the assets in a new visual theme. I once again was the primary designer for the entire campaign, and greatly enjoyed the opportunity to stretch my creative abilities. Below is a sampling of the 2024 design kit. This campaign received a Silver Medallion award from the National Council for Marketing and Public Relations in September 2024.
Valentine's Day Card
Gift Box
Gift Box
Postcard, sticker, and pin
One of the first projects in 2024 was a Valentine's Day themed gift box, sent out to Ivy Tech Foundation board members. The purpose of the box was to build excitement about Ivy Tech Day and encourage board-members to be active in promoting it. I designed the gift box, which was custom printed on all sides. I also designed a matching card that was included inside.
I designed a social ambassador toolkit booklet which included a promotion schedule and sample posts.
Meta cover image
Social media square 1
Social media square 2
Social media square 3
Social media square 4
Examples of the social media cover images and post graphics.
